Quantifying the Benefits of Implementing Big Data Analytics on Consumers’ Online Purchase Intentions in e-Commerce Conference Paper uri icon

authors

  • Wei, Justin Ang Kang
  • Mansor, Mahayaudin M.
  • Derasit, Zuraidah
  • Bakar, Mohd Aftar Abu
  • Ul-Saufie, Ahmad Zia
  • Mohamad Hamzah, Firdaus

publication date

  • 2024

number of pages

  • 5

start page

  • 18

end page

  • 23