Kassim, Zarina

Kassim, Zarina

Dr.

Positions

Senior Lecturer, Fakulti Pengajian & Pengurusan Pertahanan , Universiti Pertahanan Nasional Malaysia

member of

Fakulti Pengajian & Pengurusan Pertahanan Lecturer

selected publications

academic article
- Military spending and spillover effect on social welfare. Environment and Social Psychology. 9. 2023
- Localizing of Community Resilience Indicators for Assessing the Urban Community Resilience in Putrajaya, Malaysia. International Journal of Engineering and Advanced Technology. 8:359-365. 2019
- Needs of lifelong learning for professionalisation of industrial workers: Opportunities and challenges. Journal of Adult and Continuing Education. 25:65-73. 2019
- Understanding the Perception of Lifelong Learning Programmes Requirements towards Employee’s Career Development. International Journal of Recent Technology and Engineering. 8:432-437. 2019
chapter
- B2B and B2C Marketing in the Dynamic Landscape of Malaysian Business. Advances in Marketing, Customer Relationship Management, and E-Services. 195-218. 2025
- Islamic Business in Malaysia: Scenario and Challenges. Contributions to Management Science. 201-218. 2024

full name

Zarina Kassim

primary email

zarina.kassim@upnm.edu.my

webpage

Scopus Author Profile

Publications in VIVO

Co-author Network

Contact Info

zarina.kassim@upnm.edu.my

Websites

Scopus Author Profile