Zainal Ariffin, Zailin

Zainal Ariffin, Zailin

Prof. Dr.

Positions

Professor, Fakulti Pengajian & Pengurusan Pertahanan , Universiti Pertahanan Nasional Malaysia

member of

Fakulti Pengajian & Pengurusan Pertahanan Lecturer

selected publications

academic article
- Household Food Waste Behavior in Klang Valley, Malaysia, and Its Potential in the Circular Economy. Sustainability. 15:9431. 2023
- Consumer Acceptance of Renewable Energy in Peninsular Malaysia. Sustainability. 14:14627. 2022
- Examining Students’ Continuance Usage Intention for Web-based Educational Tools: A Developed Integrated Structural Model Approach. Asian Academy of Management Journal. 25. 2020
- Review of Hierarchy-of-Effects (Hoe) Models and Higher Education Advertising in Malaysia. The Journal of Social Sciences Research. 212-219. 2018
- Service Quality as Drivers of Customer Loyalty and Intention to Switch: Modeling the Mediating Effect of Customer Satisfation. International Journal of Engineering & Technology. 7:43. 2018
chapter
- Islamic Values in Entrepreneurial Marketing Strategy. Advances in Marketing, Customer Relationship Management, and E-Services. 311-330. 2025
- Small and Medium Enterprises (SMEs) Willingness Index Toward Industry 4.0 in Peninsular Malaysia. Advances in Marketing, Customer Relationship Management, and E-Services. 237-252. 2025

full name

Zailin Zainal Ariffin

primary email

zailin@upnm.edu.my

webpage

Publications in VIVO

Co-author Network

Contact Info

zailin@upnm.edu.my

Websites